Yes, there are newspaper advertising ‘secrets’ that are known to a small percentage of savvy business owners. By using these secrets to make your ad, you can easily triple the response you get to your newspaper advertising
But, before I tell you more, I want to reveal one of these secrets to you right now. Something that you can benefit from immediately.
You see, the newspaper employs a Graphic Artist to put the ads together. He has to make lots of ads. To save time he churns out these ads super-fast using standard templates that can be re-used again and again.
I mean, what does a Graphic Artist know about selling? All his training has been focused on art stuff and making the ads look good. His ads will just blend in with the rest of the newspaper and won’t catch the attention of prospective customers.
Let me put it like this. If you walk into an art gallery you’ll see lots of pretty paintings on the walls. None of them would immediately catch your attention.
But if one of those paintings was hanging crooked you would notice it as soon as you entered the room. It stands out from all the other paintings like a new car in a junk yard because it’s different.
Likewise, most newspaper advertising that you see is what is known as institutional advertising. It looks good in the newspaper. But It does a very poor job of getting you customers. And it’s the kind of ad that you’ll end up with if you let the newspaper or an ad agency make your… Read more…